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Understanding CAC Payback Period and Its Impact on Business Growth

In today's competitive business landscape, knowing your key metrics is vital for growth. Among these metrics, the Customer Acquisition...

Travis Hall

Aug 293 min read

The Power of Synergy: Cross-Channel Analytics and Multi-Touch Customer Interactions

In today's multifaceted digital landscape, customers no longer follow a linear path to purchase. They may discover your brand on social...

Travis Hall

May 26, 20232 min read

Turning Numbers into Narratives: Custom Reporting and Dashboards for Subscription Businesses

In the era of Big Data, having access to data isn't enough. Businesses need to be able to understand and interpret that data effectively...

Travis Hall

May 24, 20232 min read

Making Every Marketing Dollar Count: A Deep Dive into Attribution Modeling

In today's digital landscape, businesses are leveraging a multitude of marketing channels to reach their target audience. Each channel...

Travis Hall

May 22, 20232 min read

Revenue Retention Analysis: The Key to Unlocking Growth and Improvement Opportunities

In today's competitive business landscape, retaining customers and generating recurring revenue is a critical component of a company's...

Travis Hall

May 11, 20232 min read

Cohort Analysis: A Powerful Tool for Understanding Customer Behavior Over Time in Subscription-Based

In the rapidly evolving world of subscription businesses, understanding customer behavior is paramount. One of the most potent tools at...

Travis Hall

May 4, 20232 min read

Diving Deep: An Introduction to Deep Level Analytics for Subscription Businesses

The subscription business model has been gaining significant traction in recent years, thanks to its predictable revenue stream and high...

Travis Hall

May 3, 20232 min read

What to Expect When Working with a Data Consultant

Businesses of all sizes are looking to harness the power of data to make informed decisions and drive growth. For many, this means...

Travis Hall

Apr 28, 20233 min read

How E-commerce Companies Can Leverage Store Analytics for Success

In the highly competitive world of e-commerce, understanding and capitalizing on consumer trends is essential for success. Store...

Travis Hall

Apr 27, 20232 min read

Data-Driven Billboard Marketing: Unlocking the Potential of Outdoor Advertising

In the digital age, leveraging data and analytics can help businesses optimize their marketing efforts across various channels, including...

Travis Hall

Apr 26, 20234 min read

Blogs

Dataliction

#074 – Essentials: The Real Reason AI Doesn’t Work