DATALICTION TERMS & CONDITIONS

Last Updated: 12-16-25

PART A – GENERAL TERMS & CONDITIONS

Welcome to Dataliction, LLC (“Dataliction,” “we,” “us,” or “our”). These Terms & Conditions and related policies (collectively, this “Agreement”) govern your use of:

Our website located at www.dataliction.com (the “Site”)
Any content, materials, downloads, newsletters, webinars, workshops, or online resources we provide
Our AI, data analytics, dashboards, automations, tools, or software (“Digital Services” and “AI Tools”)
Any consulting, advisory, training, assessments, or implementation work we perform (“Professional Services”)
Our SMS messaging programs (defined below under SMS TERMS (US 10DLC))

By accessing or using our Site or any Services, you (“you,” “your,” “user,” or “customer”) agree to this entire Agreement. If you do not agree, you must discontinue use immediately.

If you enter into a separate written agreement (e.g., Master Services Agreement, Statement of Work, or Data Processing Addendum) with Dataliction, that agreement governs in the event of any conflict.

1. ACCEPTANCE OF TERMS

You accept this Agreement by any of the following:

Accessing or using our Site or Services
Requesting a consultation or discovery call
Registering for a workshop, event, or newsletter
Engaging Dataliction through a proposal, SOW, invoice, or contract
Integrating your systems with any Dataliction tool or platform
Enrolling in any Dataliction SMS program

If you do not agree to these Terms, you must not use the Site or Services.

Certain provisions of this Agreement – including arbitration, class-action waiver, limitations of liability, indemnification obligations, and intellectual property restrictions – may require explicit acceptance to be enforceable. Dataliction may require acceptance through a checkbox, login flow, digital signature, or other affirmative mechanism before granting access to Digital Services, dashboards, or restricted features.

The Site and Services are intended solely for business or professional use and not for personal, family, or household purposes. Consumer protection statutes (including CCPA, COPPA, and similar consumer laws) are not intended to apply.

2. DESCRIPTION OF SERVICES

Dataliction provides analytics, AI, strategy, and automation services, including but not limited to:

Analytics dashboards and insights
AI-powered workflows and voicebots
Sales, marketing, and operations assessments
Organizational AI readiness evaluations
Strategic advisory, consulting, and workshops
Integrations with CRMs, ERPs, marketing tools, or databases
Data automation, reporting, and visualization
Implementation of AI agents, LLM-powered tools, and automation systems
Training and enablement for teams
SMS notifications and alerts related to Dataliction’s own programs and services

Services may evolve over time, and Dataliction may modify the nature or functionality of the Site or Services at its discretion.

3. ELIGIBILITY & BUSINESS USE

The Site and Services are intended only for business and professional use. By using the Site or Services, you represent and warrant that:

You are at least 18 years old.
You are accessing the Services on behalf of a business or professional endeavor.
You have the authority to bind your organization to this Agreement (if applicable).

4. USER RESPONSIBILITIES

You agree that you will:

Provide accurate, complete, and lawful information when interacting with Dataliction.
Not misuse or attempt to breach the security of the Site, AI Tools, data, or any other Services.
Not upload unlawful, confidential, or proprietary information without the rights or legal basis to do so.
Not reverse engineer, decompile, or attempt to extract source code or system prompts from any Dataliction tools, agents, or models.
Use the Services only for lawful purposes and in compliance with all applicable laws and regulations (including CTIA, carrier rules, and US 10DLC requirements where SMS is involved).

You are responsible for:

Maintaining the confidentiality and security of your account credentials and access tokens
Ensuring any data you provide is correct, authorized, and compliant
Ensuring your use of AI and automations complies with your industry’s regulatory requirements

You represent and warrant that you have all necessary rights, permissions, and lawful bases to submit, upload, process, or transmit any data or content through the Services, and you assume all liability for any unauthorized or unlawful inputs.

5. CUSTOMER DATA & BUSINESS DATA

Dataliction may receive, store, and process:

Business data you provide (CRM exports, lists, metrics, internal documentation, spreadsheets, dashboards, etc.)
Communications, meetings, and content exchanged with your team
Data integrated through tools you authorize (e.g., HubSpot, Airtable, VAPI/Twilio, analytics platforms)
Engagement-related artifacts (e.g., user journeys, process maps, AI prompts/workflows, and reports)

You retain ownership of all Customer Data that you provide to Dataliction.

You grant Dataliction a non-exclusive, worldwide license to use Customer Data solely to provide the Services, troubleshoot and optimize systems, and deliver insights, reports, and recommendations for your organization.

6. AI, AUTOMATION, AND DIGITAL TOOL USAGE

When you use any Dataliction-built or Dataliction-hosted systems (dashboards, voice bots, agents, workflows, or other Digital Services and AI Tools), you acknowledge that:

AI outputs may contain errors, hallucinations, or omissions.
AI may misinterpret prompts, tone, and context.
AI systems may rely on external models and APIs whose responses and behaviors are outside Dataliction’s direct control.
You must independently validate outputs before relying on them.

You agree:

Not to use AI Tools for unlawful, discriminatory, harmful, deceptive, or misleading activities.
Not to rely on AI outputs as the sole basis for legal, financial, HR, medical, or compliance decisions.

AI systems may log prompts, responses, timestamps, metadata, and usage patterns for quality, security, troubleshooting, and improvement purposes. Aggregated and anonymized usage patterns may be used to improve internal methodologies and frameworks.

Dataliction may immediately suspend or restrict access to the Services if security risks, anomalous usage, abuse, or third-party provider issues are detected.

Dataliction is not responsible for business decisions made based on AI-generated insights or automations.

7. INTELLECTUAL PROPERTY

7.1 Dataliction IP

All materials created by Dataliction – including but not limited to:

Dashboards and visualizations
Frameworks, processes, methodology, and playbooks
Assessments, worksheets, workshop content
Analytics models, prompts, configuration logic
Automation scripts, AI workflows, and voicebot structures
Website content, branding, logos, and trademarks

(collectively, “Dataliction IP”) are the exclusive property of Dataliction.

You may not:

Copy, reproduce, or distribute Dataliction IP
Resell, white-label, or sublicense Dataliction IP
Reverse-engineer workflows or prompts to build competing services
Remove or alter ownership or attribution notices

unless expressly permitted in writing by Dataliction.

Nothing in this section restricts your ability to review, inspect, or understand how the Services function as reasonably necessary for legitimate business evaluation, provided such activity does not result in copying, exploitation, or competitive use of Dataliction IP.

7.2 Customer IP

You retain ownership of your company’s data, brand assets, and proprietary materials you provide. Dataliction uses them only as permitted under this Agreement or your specific contract.

8. PAYMENT TERMS

If you engage Dataliction for Professional Services, payments are governed by your proposal, SOW, invoice, or written agreement.

Unless otherwise stated:

Payments are due within 15 days of the invoice date.
Late payments may incur interest at 1.5% per month, or the maximum allowed by law, whichever is lower.
All fees paid are non-refundable, except where Services are not provided or materially fail to conform to the applicable SOW.
Dataliction may suspend or terminate Services if payment is past due.

9. THIRD-PARTY SERVICES & INTEGRATIONS

Dataliction may use or integrate with third-party platforms, including but not limited to those required to deliver the Services.

These third-party services:

Operate independently of Dataliction
Have their own terms and privacy policies
May change features, pricing, or availability without notice

You agree that Dataliction is not liable for disruptions, data loss, errors, or damages arising from third-party platforms.

10. CONFIDENTIALITY

Both you and Dataliction agree to maintain the confidentiality of:

Business data
Internal documentation and processes
Financial information
Strategies, forecasts, systems, or code
Any non-public information shared during the engagement

Confidentiality obligations survive termination of the relationship.

11. DISCLAIMER OF WARRANTIES

The Site and all Services (including AI Tools and SMS programs) are provided “as is” and “as available” without warranties of any kind, whether express or implied.

Dataliction makes no warranties that:

AI outputs will be accurate or error-free
Services will meet your expectations or requirements
Dashboards or automations will be uninterrupted or free from defects
Third-party tools or APIs will operate reliably or continuously
Data from integrated platforms will always be correct
Insights will result in specific business outcomes

You use the Site and Services at your own risk.

12. LIMITATION OF LIABILITY

To the maximum extent permitted by law:

Dataliction is not liable for any indirect, incidental, consequential, exemplary, special, punitive, or lost-profit damages.
Dataliction’s maximum total liability for all claims arising during any three-month period is limited to the total amount you paid to Dataliction in that period.

These limitations apply even if Dataliction has been advised of the possibility of such damages.

13. INDEMNIFICATION

You agree to indemnify, defend, and hold harmless Dataliction, its employees, officers, contractors, and partners from claims arising out of:

Your use of the Site or Services
Your violation of this Agreement
Data or content you submit
Misuse of AI Tools or SMS programs

14. TERMINATION

Dataliction may suspend or terminate your access at any time if:

You violate this Agreement
Payment is overdue
Misuse, fraud, or unauthorized activity is detected
Reasonable security concerns arise

You may terminate your use of the Site at any time by discontinuing use.

15. GOVERNING LAW & DISPUTE RESOLUTION

This Agreement is governed by Indiana law, without regard to conflict-of-law rules.

15.1 Binding Arbitration

Any dispute arising out of or relating to this Agreement or the Services shall be resolved exclusively by binding arbitration in Indianapolis, Indiana.

15.2 Assent to Arbitration

Assent to arbitration may be captured via checkbox, login confirmation, digital signature, or other affirmative acceptance mechanism.

15.3 Class-Action Waiver

All disputes must be brought on an individual basis. Class, collective, and representative actions are waived.

15.4 Multistate Services

The parties acknowledge that Dataliction may provide Services to customers located outside Indiana and may physically perform Services in other states. Notwithstanding location of performance, Indiana law exclusively governs this Agreement.

15.5 Exclusive Venue

All arbitration proceedings shall occur exclusively in Indianapolis, Indiana, and each party waives objections to venue or jurisdiction.

15.6 No Expansion of Rights

Providing Services outside Indiana does not subject Dataliction to other states’ laws or expand obligations beyond those stated here.

16. CHANGES TO THIS AGREEMENT

We may update this Agreement from time to time. Continued use constitutes acceptance of updated terms.

17. CONTACT INFORMATION

Dataliction, LLC
Website: www.dataliction.com
Email: legal@dataliction.com

PART B – TERMS OF SERVICE FOR AI TOOLS, AGENTS & AUTOMATIONS

These AI Terms apply in addition to the General Terms & Conditions above.

18. SCOPE OF AI TOOLS

AI Tools include, but are not limited to:

LLM-powered chat assistants and internal copilots
AI voicebots using Twilio/VAPI or similar services
Analytics and predictive dashboards
Automated workflows or decision-support systems
Classification, summarization, or recommendation systems
Data cleansing, enrichment, or transformation automations
Embedded AI features inside your CRM, marketing stack, or operations stack

AI Tools may rely on third-party large language models (“LLMs”), APIs, or cloud systems.

AI Tools are intended to support decision-making and operational efficiency, not to replace human judgment or professional oversight.

19. ACCEPTABLE USE OF AI TOOLS

You agree to:

Use AI Tools only for lawful, ethical business purposes.
Not submit unlawful, discriminatory, harmful, or highly sensitive data unless explicitly agreed and lawful.
Not use AI Tools to generate or spread misinformation, manipulate individuals, impersonate others, or conduct fraud.
Not attempt to bypass content protections, guardrails, or modify system prompts, flows, or automated logic without authorization.
Not use AI outputs as the sole basis for critical legal, financial, HR, medical, or regulatory decisions.

You acknowledge that you are solely responsible for how AI outputs are used within your organization, including decisions made by employees, contractors, or downstream users.

Dataliction may restrict, suspend, or terminate access to AI Tools for violations of these terms.

20. ACCURACY & RELIABILITY OF AI OUTPUTS

AI Tools generate outputs using probabilistic methods and may:

Produce inaccurate, incomplete, or outdated information
Misinterpret ambiguous instructions or context
Reflect biases present in training data or source systems

You are solely responsible for reviewing and validating AI outputs before using them in your business.

Dataliction does not guarantee that AI Tools will:

Be error-free, fully accurate, or complete
Operate without delays, downtime, or throttling
Integrate perfectly with all third-party systems at all times

AI outputs should be reviewed by qualified personnel before being relied upon in any operational, financial, legal, or compliance context.

21. LOGGING & DATA PROCESSING FOR AI TOOLS

When you interact with AI Tools, Dataliction may collect and process:

Prompts, queries, messages, or inputs
Audio from voicebots (as permitted by law and disclosed where required)
Output logs generated by AI Tools
Technical metadata (timestamps, IP addresses, integration IDs, workflow triggers, etc.)

We use these logs for:

Improving accuracy and performance
Troubleshooting and support
Monitoring for abuse, misuse, and compliance
Security and fraud prevention
Internal analytics and service improvement

Dataliction may analyze aggregated and anonymized usage patterns across customers to improve internal methodologies, frameworks, and service quality.

22. THIRD-PARTY AI PROVIDERS

AI Tools may run on or through third-party LLMs or APIs, including but not limited to:

OpenAI
Anthropic
Google Vertex AI
Microsoft Azure OpenAI
Twilio / VAPI
Other third-party AI or automation services

By using AI Tools, you understand and agree that:

Your inputs and outputs may be processed by such providers under their own terms and privacy practices.
Outages, rate limits, model changes, or other issues from these providers are not under Dataliction’s control.
Such issues may impact performance, latency, availability, or behavior of AI Tools.

Dataliction is not responsible for changes in third-party AI provider models, pricing, availability, or policies that affect AI Tool functionality.

23. AI-RELATED INTELLECTUAL PROPERTY

Unless expressly agreed otherwise in writing:

AI prompts, workflows, automations, conversation flows, and architectures developed by Dataliction are part of Dataliction IP.
You may use such AI Tools only for your internal business purposes, as permitted by your agreement.
You may not copy, resell, white-label, or export Dataliction’s AI logic to build competing products or services.

Business data and content you provide remain your property.

Feedback, suggestions, or improvements you provide relating to AI Tools may be used by Dataliction without restriction or obligation.

24. RISKS & LIMITATIONS FOR AI TOOLS

You acknowledge the inherent risks of AI systems, including:

Potential for biased, harmful, or inappropriate outputs
Potential misalignment with human intent or context
Dependency on external APIs and infrastructure
Risk of automation misfires due to configuration or data issues

You assume all risks associated with your use of AI Tools, subject to the limitations of liability set out in this Agreement.

You are responsible for implementing appropriate safeguards, review processes, and human oversight when deploying AI Tools within your organization.

25. ADDITIONAL LIABILITY LIMITATIONS FOR AI TOOLS

In addition to Section 12 above, Dataliction is not responsible for:

Business losses caused by reliance on AI outputs
Actions taken by your employees based on AI recommendations
Misconfigurations or incorrect usage in platforms or systems you control
Downstream errors originating from third-party APIs or models
Misuse of AI systems by your staff, contractors, or third parties with access granted by you

Dataliction’s total liability for claims relating specifically to AI Tools is governed by the overall limitation of liability in Section 12.

26. TERMINATION OF AI TOOL ACCESS

Dataliction may suspend or terminate your access to AI Tools immediately if:

Misuse, fraud, or illegal activity is detected
Data privacy or compliance risks are identified
Payment obligations are not met
System abuse, exploitation, or attempts to circumvent safeguards are observed

Questions about these AI Terms may be directed to:
legal@dataliction.com

PART C – SMS TERMS (US 10DLC)

These SMS Terms apply to all SMS messages sent by Dataliction as the brand/sender (not as a reseller for other brands). They apply in addition to the General Terms & Conditions and our Privacy Policy.

27. BRAND & PROGRAM DESCRIPTION

For SMS purposes, the following names may be used in messages and represent the same sender:

“Dataliction”
“Dataliction, LLC”
Dataliction may send text messages to opted-in subscribers for the following purposes (“Programs”):

Transactional and informational messages about scheduled calls, workshops, webinars, events, or changes to your Dataliction engagement.

Periodic tips, AI/analytics insights, new content announcements, and invitations to events or webinars relevant to analytics, AI, and business performance.

We do not use SMS for SHAFT content (Sex, Hate, Alcohol, Firearms, Tobacco) or any prohibited content under CTIA or carrier rules.

Participation in SMS Programs is voluntary and not a condition of purchasing any products or services from Dataliction.

28. MESSAGE FREQUENCY

Message frequency will vary by Program and user activity.

Unless otherwise stated in the specific opt-in flow:

Message frequency varies.

For certain one-time flows (e.g., confirmation or verification messages), frequency may be:

One message per request.

The exact message frequency disclosure presented in the Call-to-Action (CTA) where you opt in will match what is described here.

29. PRICING DISCLOSURE

Standard message and data rates may apply.

Message and data rates may apply.

Your carrier’s data and messaging rates apply to all SMS messages sent or received from Dataliction Programs.

30. OPT-IN MECHANISMS & CONSENT

You must provide prior express consent before receiving Dataliction SMS messages. Consent may be obtained through:

An online form on a Dataliction site or landing page
A Text-to-Join (SMS opt-in) keyword flow
A live conversation where our team reads a script including disclosures and you verbally agree
Other compliant mechanisms disclosed at the time of opt-in

In each case, the CTA will clearly state:

That you are enrolling in Dataliction text messages
Program description
Message frequency (e.g., “Message frequency varies” or “One message per request”)
The pricing disclosure (“Message and data rates may apply”)
Opt-out and help instructions (e.g., “Text STOP to opt-out, HELP for help”)
Links to our Privacy Policy and Terms & Conditions

You represent and warrant that you are the authorized user of the mobile number enrolled and that you have not enrolled a third party without their permission.

31. OPT-OUT INSTRUCTIONS

You can opt out of receiving SMS messages from Dataliction at any time.

To opt-out, text STOP to any Dataliction message.

We may also honor additional reasonable opt-out keywords such as CANCEL, QUIT, END, or UNSUBSCRIBE, if configured.

After you text STOP, you will receive a final confirmation message:

“Dataliction: You have successfully unsubscribed and will no longer receive additional messages. Message and data rates may apply.”

Once unsubscribed, you will not receive further messages from that Program, except as required by law or as needed to process your request.

32. HELP INSTRUCTIONS

If you need assistance with Dataliction SMS Programs:

Text HELP in response to any Dataliction message.

You will receive a help response that includes:

Brand name (Dataliction)
Support contact information (e.g., email or URL)
Optional reminder of opt-out instructions

Example:

“Dataliction: For support, email support@dataliction.com or visit www.dataliction.com/support. Message and data rates may apply. Reply STOP to opt-out.”

33. SUPPORTED KEYWORDS

Dataliction SMS Programs support at minimum:

STOP – to cancel SMS from that Program
HELP – to get information on how to contact support

We may also support variations such as START, JOIN, REJOIN, or similar keywords when Text-to-Join or re-enrollment flows are offered. Any additional supported keywords will be disclosed in the applicable CTA or Program messaging.

34. MOBILE PRIVACY & DATA USE (SMS-SPECIFIC)

Mobile numbers and SMS opt-in data are handled in accordance with our Privacy Policy and US 10DLC requirements.

In particular:

We will not sell or share your mobile number or SMS opt-in consent data with third parties for their own marketing or promotional purposes.
We may share limited data with our SMS providers (e.g., carriers, messaging platforms) solely to deliver and manage the messaging Programs.

Our Privacy Policy includes language substantially similar to:

“No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.”

For complete details, see our Privacy Policy at:
https://www.dataliction.com/privacy-policy

35. CARRIER & CTIA DISCLOSURES

Carriers and CTIA require certain additional disclosures:

Carriers are not liable for delayed or undelivered messages.
Dataliction is responsible for the content and compliance of its SMS Programs.
We follow CTIA guidelines and carrier policies to minimize spam, fraud, and abuse.

Dataliction reserves the right to suspend or terminate messaging to any number associated with suspected abuse, fraud, or non-compliance.

36. PROHIBITED SMS CONTENT

The following content categories are prohibited in Dataliction SMS Programs:

Sexually explicit or pornographic content
Hate, harassment, or violent content
Promotion of illegal drugs or substances
Firearms-related sales where prohibited
Tobacco, vaping, or other age-restricted product promotions
Any illegitimate, deceptive, or fraudulent activity
Any content prohibited by CTIA, carriers, or applicable law

We may terminate or block messaging to or from numbers associated with such content.

PART D – WEBSITE DISCLAIMER

37. GENERAL WEBSITE DISCLAIMER

The information provided on www.dataliction.com is for general informational and educational purposes only and is not intended as:

Legal advice
Financial advice
HR or employment advice
Compliance or regulatory guidance
Investment recommendations
Medical or professional advice

All content is informational, illustrative, or marketing-based and should not be relied upon as a substitute for professional advice tailored to your specific circumstances.

While Dataliction strives for accuracy, we make no guarantees that:

Website content is correct, complete, or up-to-date
AI-related information reflects the very latest models, risks, or best practices
Examples, case studies, or use cases apply directly to your specific circumstances

Your reliance on any information on the Site is solely at your own risk.

Dataliction is not responsible for:

Errors or omissions in the content
Losses, damages, or decisions resulting from use of any Site content
Content, policies, or practices of linked third-party sites or tools

Any references to potential efficiency gains, cost savings, or business outcomes are illustrative only and do not constitute guarantees of performance or results.

Use of the Site does not create any client, advisory, fiduciary, or professional relationship unless and until a separate written agreement is executed.

If you require specific guidance for your business, you should engage Dataliction or another qualified professional for tailored advice.

PART E – COOKIE POLICY

38. COOKIE POLICY

This Cookie Policy explains how Dataliction uses cookies and similar technologies on the Site.

38.1 What Are Cookies?

Cookies are small text files placed on your device that help websites:

Remember information about your visit
Improve functionality and performance
Personalize your experience

We use cookies for:

Site performance and security
Analytics and usage insights
Marketing personalization and retargeting
Understanding traffic patterns and engagement
Improving user experience and content

38.2 Types of Cookies We Use

a. Strictly Necessary Cookies

Required for:

Core navigation and page loading
Session integrity and login
Security and fraud prevention
Form submissions

These cookies are essential and cannot typically be disabled without affecting Site functionality.

b. Performance & Analytics Cookies

Used to measure:

Visitor behavior and session flows
Traffic sources and campaign performance
Time on page and engagement levels
Site errors and performance issues

Examples include Google Analytics and HubSpot Analytics.

c. Functional Cookies

Used to:

Remember user preferences (e.g., language)
Maintain values in forms
Provide a more tailored user experience

d. Targeting & Advertising Cookies

Used to:

Deliver relevant ads and content
Measure campaign performance
Build anonymized visitor segments
Track interactions over multiple sessions

Examples include LinkedIn Insight Tag, Meta Pixel, and Google Ads remarketing tags.

38.3 Third-Party Cookies

Third parties may set cookies when you:

Visit pages with embedded content (videos, forms, widgets)
Click outbound links to other sites
Interact with ads or retargeting pixels
Use integrated tools or third-party widgets

These third parties have their own privacy and cookie policies, which Dataliction does not control.

38.4 Cookie Consent & Management

Where required by law, Dataliction displays a cookie consent banner allowing users to accept, reject, or manage non-essential cookies.

You can control or disable cookies through:

Your browser settings (to block or delete cookies)
Opt-out tools provided by analytics or advertising providers
Any cookie preference or consent tools made available on the Site

Please note:

Disabling cookies may reduce Site functionality or limit certain features
“Do Not Track” (DNT) signals may not be honored by all services or third parties

38.5 Changes to This Cookie Policy

We may update this Cookie Policy from time to time. Changes take effect when posted on this page. Continued use of the Site after changes are posted indicates your acceptance of the updated policy.

For questions about this Cookie Policy, contact:
privacy@dataliction.com