DATALICTION – TERMS & CONDITIONS, AI TOOL TERMS, WEBSITE DISCLAIMER, COOKIE POLICY & SMS TERMS (US 10DLC)

Last Updated: 12-05-25

Welcome to Dataliction, LLC (“Dataliction,” “we,” “us,” or “our”). These Terms & Conditions and related policies (collectively, this “Agreement”) govern your use of:

• Our website located at www.dataliction.com (the “Site”)

• Any content, materials, downloads, newsletters, webinars, workshops, or online resources we provide

• Our AI, data analytics, dashboards, automations, tools, or software (“Digital Services” and “AI Tools”)

• Any consulting, advisory, training, assessments, or implementation work we perform (“Professional Services”)

• Our SMS messaging programs (defined below under SMS TERMS (US 10DLC))

By accessing or using our Site or any Services, you (“you,” “your,” “user,” or “customer”) agree to this entire Agreement. If you do not agree, you must discontinue use immediately.

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If you enter into a separate written agreement (e.g., Master Services Agreement, Statement of Work, or Data Processing Addendum) with Dataliction, that agreement governs in the event of any conflict.
 

1. ACCEPTANCE OF TERMS

You accept this Agreement by any of the following:

• Accessing or using our Site or Services

• Requesting a consultation or discovery call

• Registering for a workshop, event, or newsletter

• Engaging Dataliction through a proposal, SOW, or contract

• Integrating your systems with any Dataliction tool or platform

• Enrolling in any Dataliction SMS program

If you do not agree to these Terms, you must not use the Site or Services.
 

2. DESCRIPTION OF SERVICES

Dataliction provides analytics, AI, strategy, and automation services, including but not limited to:

• Analytics dashboards and insights

• AI-powered workflows and voicebots

• Sales, marketing, and operations assessments

• Organizational AI readiness evaluations

• Strategic advisory, consulting, and workshops

• Integrations with CRMs, ERPs, marketing tools, or databases

• Data automation, reporting, and visualization

• Implementation of AI agents, LLM-powered tools, and automation systems

• Training and enablement for teams

• SMS notifications and alerts related to Dataliction’s own programs and services

Services may evolve over time, and Dataliction may modify the nature or functionality of the Site or Services at its discretion.
 

3. ELIGIBILITY & BUSINESS USE

The Site and Services are intended only for business and professional use. By using the Site or Services, you represent and warrant that:

• You are at least 18 years old.

• You are accessing the Services on behalf of a business or professional endeavor.

• You have the authority to bind your organization to this Agreement (if applicable).
   

4. USER RESPONSIBILITIES

You agree that you will:

• Provide accurate, complete, and lawful information when interacting with Dataliction.

• Not misuse or attempt to breach the security of the Site, AI Tools, data, or any other Services.

• Not upload unlawful, confidential, or proprietary information without the rights or legal basis to do so.

• Not reverse engineer, decompile, or attempt to extract source code or system prompts from any Dataliction tools, agents, or models.

• Use the Services only for lawful purposes and in compliance with all applicable laws and regulations (including CTIA, carrier rules, and US 10DLC requirements where SMS is involved).

You are responsible for:

• Maintaining the confidentiality and security of your account credentials and access tokens

• Ensuring any data you provide is correct, authorized, and compliant

• Ensuring your use of AI and automations complies with your industry’s regulatory requirements
   

5. CUSTOMER DATA & BUSINESS DATA

Dataliction may receive, store, and process:

• Business data you provide (CRM exports, lists, metrics, internal documentation, spreadsheets, dashboards, etc.)

• Communications, meetings, and content exchanged with your team

• Data integrated through tools you authorize (e.g., HubSpot, Airtable, VAPI/Twilio, analytics platforms)

• Engagement-related artifacts (e.g., user journeys, process maps, AI prompts/workflows, and reports)

Ownership
You retain ownership of all Customer Data that you provide to Dataliction.

License to Use
You grant Dataliction a non-exclusive, worldwide license to use Customer Data solely for:

• Providing Services

• Improving tools and performance related to your engagement

• Troubleshooting, analytics, and optimization

• Creating insights, reports, and recommendations for you and your organization

We do not use your Customer Data to train public models or unrelated third-party services unless explicitly authorized in writing.
 

6. AI, AUTOMATION, AND DIGITAL TOOL USAGE

When you use any Dataliction-built or Dataliction-hosted systems (dashboards, voice bots, agents, workflows, or other Digital Services and AI Tools), you acknowledge that:

• AI outputs may contain errors, hallucinations, or omissions.

• AI may misinterpret prompts, tone, and context.

• AI systems may rely on external models and APIs whose responses and behaviors are outside Dataliction’s direct control.

• You must independently validate outputs before relying on them.

You agree:

• Not to use AI Tools for unlawful, discriminatory, harmful, deceptive, or misleading activities.

• Not to rely on AI outputs as the sole basis for legal, financial, HR, medical, or compliance decisions.

• That AI systems may log interactions (prompts, responses, timestamps, metadata) for quality, troubleshooting, security, and improvement.

Dataliction is not responsible for business decisions made based on AI-generated insights or automations.
 

7. INTELLECTUAL PROPERTY

7.1 Dataliction IP

All materials created by Dataliction—including but not limited to:

• Dashboards and visualizations

• Frameworks, processes, methodology, and playbooks

• Assessments, worksheets, workshop content

• Analytics models, prompts, configuration logic

• Automation scripts, AI workflows, and voicebot structures

• Website content, branding, logos, and trademarks

(collectively, “Dataliction IP”) are the exclusive property of Dataliction.

You may not:

• Copy, reproduce, or distribute Dataliction IP

• Resell, white-label, or sublicense Dataliction IP

• Reverse-engineer workflows or prompts to build competing services

• Remove or alter ownership or attribution notices

unless expressly permitted in writing by Dataliction.

7.2 Customer IP

You retain ownership of your company’s data, brand assets, and proprietary materials you provide. Dataliction uses them only as permitted under this Agreement or your specific contract.
 

8. PAYMENT TERMS

If you engage Dataliction for Professional Services, payments are governed by your proposal, SOW, invoice, or written agreement.

Unless otherwise stated:

• Payments are due within 15 days of the invoice date.

• Late payments may incur interest at 1.5% per month, or the maximum allowed by law, whichever is lower.

• All fees paid are non-refundable, unless explicitly stated otherwise.

• If you cancel or pause a project, previously paid fees are retained by Dataliction.

Dataliction may suspend or terminate Services if payment is past due.
 

9. THIRD-PARTY SERVICES & INTEGRATIONS

Dataliction may use or integrate with third-party platforms, including but not limited to:

• HubSpot

• Airtable

• Twilio / VAPI

• Google Analytics

• OpenAI, Anthropic, or other LLM providers

• Data warehouses or cloud providers (AWS, GCP, Azure)

• Other SaaS tools necessary to deliver Services

These third-party services:

• Operate independently of Dataliction

• Have their own terms and privacy policies

• May change features, pricing, or availability without notice

You agree that Dataliction is not liable for disruptions, data loss, errors, or damages arising from third-party platforms.

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10. CONFIDENTIALITY

Both you and Dataliction agree to maintain the confidentiality of:

• Business data

• Internal documentation and processes

• Financial information

• Strategies, forecasts, systems, or code

• Any non-public information shared during the engagement

You agree not to disclose Dataliction’s confidential information to third parties without written consent, and we agree to treat your confidential information with reasonable care.

Confidentiality obligations survive termination of the relationship.
 

11. DISCLAIMER OF WARRANTIES

The Site and all Services (including AI Tools and SMS programs) are provided “as is” and “as available” without warranties of any kind, whether express or implied.

Dataliction makes no warranties that:

• AI outputs will be accurate or error-free

• Services will meet your expectations or requirements

• Dashboards or automations will be uninterrupted or free from defects

• Third-party tools or APIs will operate reliably or continuously

• Data from integrated platforms will always be up-to-date, synchronized, or correct

• Insights or recommendations will result in specific financial, operational, or strategic gains

You use the Site and Services at your own risk.
 

12. LIMITATION OF LIABILITY

To the maximum extent permitted by law:

• Dataliction is not liable for any indirect, incidental, consequential, exemplary, special, punitive, or lost-profit damages arising from or related to the Site or Services.

• Dataliction’s maximum total liability for all claims related to the Site, Services, or AI Tools during any three-month period is limited to the total amount you paid to Dataliction in that three-month period.

Dataliction is not liable for decisions made based on analytics, AI outputs, recommendations, or SMS messages.

These limitations apply even if Dataliction has been advised of the possibility of such damages.
 

13. INDEMNIFICATION

You agree to indemnify, defend, and hold harmless Dataliction, its employees, officers, contractors, and partners from and against all claims, losses, damages, liabilities, and expenses (including reasonable attorneys’ fees) arising out of:

• Your use of the Site or Services

• Your violation of this Agreement

• Data, content, or information you submit or integrate

• Misuse of AI Tools, automations, or SMS programs

• Your breach of confidentiality or intellectual property rights
   

14. TERMINATION

Dataliction may suspend or terminate:

• Your access to the Site

• Your use of AI Tools or SMS programs

• Your user account

• Any engagement or Service

at any time if:

• You violate this Agreement

• Payment is overdue

• You misuse tools, data, AI outputs, integrations, or SMS programs

• Fraudulent, harmful, or unauthorized activity is detected

You may terminate your use of the Site at any time by discontinuing use. Contracted Services are governed by your specific agreements.
 

15. GOVERNING LAW & DISPUTE RESOLUTION

This Agreement is governed by the laws of the State of Indiana, without regard to conflict-of-law rules.

Any dispute arising out of or relating to this Agreement or the Services will be resolved by:

1. Good-faith negotiation between the parties, and if not resolved, then

2. Binding arbitration in Indianapolis, Indiana, under applicable arbitration rules.

You agree that:

• You will not bring any claim as part of a class, collective, or representative action.

• Each party may bring claims only in its individual capacity.
   

16. CHANGES TO THIS AGREEMENT

We may update this Agreement from time to time. When we do:

• We will update the “Last Updated” date at the top.

• Your continued use of the Site or Services after changes are posted constitutes your acceptance of the updated Agreement.
   

17. CONTACT INFORMATION

If you have questions about this Agreement or any part of these Terms:

Dataliction, LLC
Website: www.dataliction.com
Email: legal@dataliction.com
 

PART B – TERMS OF SERVICE FOR AI TOOLS, AGENTS & AUTOMATIONS

These AI Terms apply in addition to the General Terms above.
 

18. SCOPE OF AI TOOLS

AI Tools include, but are not limited to:

• LLM-powered chat assistants and internal copilots

• AI voicebots using Twilio/VAPI or similar services

• Analytics and predictive dashboards

• Automated workflows or decision-support systems

• Classification, summarization, or recommendation systems

• Data cleansing, enrichment, or transformation automations

• Embedded AI features inside your CRM, marketing stack, or operations stack

AI Tools may rely on third-party large language models (“LLMs”), APIs, or cloud systems.
 

19. ACCEPTABLE USE OF AI TOOLS

You agree to:

• Use AI Tools only for lawful, ethical business purposes.

• Not submit unlawful, discriminatory, harmful, or highly sensitive data unless explicitly agreed and lawful.

• Not use AI Tools to generate or spread misinformation, manipulate individuals, impersonate others, or conduct fraud.

• Not attempt to bypass content protections, guardrails, or modify system prompts, flows, or automated logic without authorization.

• Not use AI outputs as the sole basis for critical legal, financial, HR, medical, or regulatory decisions.

Dataliction may restrict, suspend, or terminate access to AI Tools for violations of these terms.
 

20. ACCURACY & RELIABILITY OF AI OUTPUTS

AI Tools generate outputs using probabilistic methods and may:

• Produce inaccurate, incomplete, or outdated information

• Misinterpret ambiguous instructions or context

• Reflect biases present in training data or source systems

You are solely responsible for reviewing and validating AI outputs before using them in your business.

Dataliction does not guarantee that AI Tools will:

• Be error-free, fully accurate, or complete

• Operate without delays, downtime, or throttling

• Integrate perfectly with all third-party systems at all times
   

21. LOGGING & DATA PROCESSING FOR AI TOOLS

When you interact with AI Tools, Dataliction may collect and process:

• Prompts, queries, messages, or inputs

• Audio from voicebots (as permitted by law and disclosed where required)

• Output logs generated by AI Tools

• Technical metadata (timestamps, IP addresses, integration IDs, workflow triggers, etc.)

We use these logs for:

• Improving accuracy and performance

• Troubleshooting and support

• Monitoring for abuse, misuse, and compliance

• Security and fraud prevention

• Internal analytics and service improvement

We do not use your individual business data to train public or open models.
 

22. THIRD-PARTY AI PROVIDERS

AI Tools may run on or through third-party LLMs or APIs, including but not limited to:

• OpenAI

• Anthropic

• Google Vertex AI

• Microsoft Azure OpenAI

• Twilio / VAPI

• Other third-party AI or automation services

By using AI Tools, you understand and agree that:

• Your inputs and outputs may be processed by such providers under their own terms and privacy practices.

• Outages, rate limits, model changes, or other issues from these providers are not under Dataliction’s control.

• Such issues may impact performance, latency, or availability of AI Tools.
   

23. AI-RELATED INTELLECTUAL PROPERTY

Unless expressly agreed otherwise in writing:

• AI prompts, workflows, automations, conversation flows, and architectures developed by Dataliction are part of Dataliction IP.

• You may use such AI Tools only for your internal business purposes, as permitted by your agreement.

• You may not copy, resell, white-label, or export Dataliction’s AI logic to build competing products or services.

Business data and content you provide remain your property.
 

24. RISKS & LIMITATIONS FOR AI TOOLS

You acknowledge the inherent risks of AI systems, including:

• Potential for biased, harmful, or inappropriate outputs

• Potential misalignment with human intent or context

• Dependency on external APIs and infrastructure

• Risk of automation misfires due to configuration or data issues

You assume all risks associated with your use of AI Tools, subject to the limitations of liability set out in this Agreement.
 

25. ADDITIONAL LIABILITY LIMITATIONS FOR AI TOOLS

In addition to Section 12 above, Dataliction is not responsible for:

• Business losses caused by reliance on AI outputs

• Actions taken by your employees based on AI recommendations

• Misconfigurations or incorrect usage in platforms or systems you control

• Downstream errors originating from third-party APIs or models

• Misuse of AI systems by your staff, contractors, or third parties with access granted by you

Dataliction’s total liability for claims relating specifically to AI Tools is governed by the overall limitation of liability in Section 12.
 

26. TERMINATION OF AI TOOL ACCESS

Dataliction may suspend or terminate your access to AI Tools immediately if:

• Misuse, fraud, or illegal activity is detected

• Data privacy or compliance risks are identified

• Payment obligations are not met

• System abuse, exploitation, or attempts to circumvent safeguards are observed

Questions about these AI Terms may be directed to:
legal@dataliction.com

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PART C – SMS TERMS 

These SMS Terms apply to all SMS messages sent by Dataliction as the brand/sender (not as a reseller for other brands). They apply in addition to the General Terms & Conditions and our Privacy Policy.
 

27. BRAND & PROGRAM DESCRIPTION

Brand Names
For SMS purposes, the following names may be used in messages and represent the same sender:

• “Dataliction”

• “Dataliction, LLC”

Program Description
Dataliction may send text messages to opted-in subscribers for the following purposes (“Programs”):

1. Dataliction Alerts & Notifications

   • Transactional and informational messages about scheduled calls, workshops, webinars, events, or changes to your Dataliction engagement.

2. Dataliction Insights & Updates

   • Periodic tips, AI/analytics insights, new content announcements, and invitations to events or webinars relevant to analytics, AI, and business performance.

We do not use SMS for SHAFT content (Sex, Hate, Alcohol, Firearms, Tobacco) or any prohibited content under CTIA/carrier rules.
 

28. MESSAGE FREQUENCY

Message frequency will vary by Program and user activity.

Unless otherwise stated in the specific opt-in flow:

• Message frequency varies.

For certain one-time flows (e.g., a one-time confirmation or login/verification), frequency may be:

• One message per request.

The exact message frequency disclosure presented in the Call-to-Action (CTA) where you opt in will match what is described here.
 

29. PRICING DISCLOSURE

Standard message and data rates may apply.

• Message and data rates may apply.

Your carrier’s data and messaging rates apply to all SMS messages sent or received from Dataliction Programs.
 

30. OPT-IN MECHANISMS & CONSENT

You must provide prior express consent before receiving Dataliction SMS messages. Consent may be obtained through:

• An online form on a Dataliction site or landing page

• A Text-to-Join (SMS opt-in) keyword flow

• A live conversation where our team reads a script including disclosures and you verbally agree

• Other compliant mechanisms disclosed at the time of opt-in

In each case, the CTA will clearly state:

• That you are enrolling in Dataliction text messages

• Program description

• Message frequency (e.g., “Message frequency varies” or “One message per request”)

• The pricing disclosure (“Message and data rates may apply”)

• Opt-out and help instructions (e.g., “Text STOP to opt-out, HELP for help”)

• Links to our Privacy Policy and Terms & Conditions

You must not enroll a third party’s mobile number without their permission.
 

31. OPT-OUT INSTRUCTIONS

You can opt out of receiving SMS messages from Dataliction at any time.

• To opt-out, text STOP to any Dataliction message.

• We may also honor additional reasonable opt-out keywords such as CANCEL, QUIT, END, or UNSUBSCRIBE, if configured.

After you text STOP, you will receive a final confirmation message:

“Dataliction: You have successfully unsubscribed and will no longer receive additional messages. Message and data rates may apply.”

Once unsubscribed, you will not receive further messages from that Program, except as required by law or as needed to process your request.
 

32. HELP INSTRUCTIONS

If you need assistance with Dataliction SMS Programs:

• Text HELP in response to any Dataliction message.

You will receive a help response that includes:

• Brand name (Dataliction)

• Support contact information (e.g., email or URL)

• Optional reminder of opt-out instructions

Example:

“Dataliction: For support, email support@dataliction.com or visit www.dataliction.com/support. Message and data rates may apply. Reply STOP to opt-out.”
 

33. SUPPORTED KEYWORDS

Dataliction SMS Programs support at minimum:

• STOP – to cancel SMS from that Program

• HELP – to get information on how to contact support

We may also support variations such as START, JOIN, REJOIN, etc., when Text-to-Join or re-enrollment flows are offered. Any additional supported keywords will be shown in the specific Program’s messaging or CTA.
 

34. MOBILE PRIVACY & DATA USE (SMS-SPECIFIC)

Mobile numbers and SMS opt-in data are handled in accordance with our Privacy Policy and US 10DLC requirements.

In particular:

• We will not sell or share your mobile number or SMS opt-in consent data with third parties for their own marketing or promotional purposes.

• We may share limited data with our SMS providers (e.g., Vonage, carriers) solely to deliver and manage the messaging Programs.

Our Privacy Policy includes language substantially similar to:

“No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.”

For complete details, see our full Privacy Policy at:
https://www.dataliction.com/privacy-policy
 

35. CARRIER & CTIA DISCLOSURES

Carriers and CTIA require certain additional disclosures:

• Carriers are not liable for delayed or undelivered messages.

• Dataliction is responsible for the content and compliance of its SMS Programs.

• We follow CTIA guidelines and carrier policies to minimize spam, fraud, and abuse.

We reserve the right to suspend or terminate messaging to any number we believe is associated with abuse, fraud, or non-compliance.
 

36. PROHIBITED SMS CONTENT

The following content categories are prohibited in Dataliction SMS Programs:

• Sexually explicit or pornographic content

• Hate, harassment, or violent content

• Promotion of illegal drugs or substances

• Firearms-related sales where prohibited

• Tobacco, vaping, or other age-restricted product promotions

• Any illegitimate, deceptive, or fraudulent activity

• Any content prohibited by CTIA, carriers, or applicable law

We may terminate or block messaging to or from numbers associated with such content.
 

PART D – WEBSITE DISCLAIMER

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37. GENERAL WEBSITE DISCLAIMER

The information provided on www.dataliction.com is for general informational and educational purposes only and is not intended as:

• Legal advice

• Financial advice

• HR or employment advice

• Compliance or regulatory guidance

• Investment recommendations

• Medical or professional advice

All content is informational, illustrative, or marketing-based and should not be relied upon as a substitute for professional advice tailored to your situation.

While Dataliction strives for accuracy, we make no guarantees that:

• Website content is correct, complete, or up-to-date

• AI-related information reflects the very latest models, risks, or best practices

• Examples, case studies, or use cases apply directly to your specific circumstances

Your reliance on any information on the Site is solely at your own risk.

Dataliction is not responsible for:

• Errors or omissions in the content

• Losses, damages, or decisions resulting from use of any Site content

• Content, policies, or practices of linked third-party sites or tools

If you require specific guidance for your business, you should engage Dataliction or another qualified professional for tailored advice.

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PART E – COOKIE POLICY

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38. COOKIE POLICY

This Cookie Policy explains how Dataliction uses cookies and similar technologies on the Site.

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38.1 What Are Cookies?

Cookies are small text files placed on your device that help websites:

• Remember information about your visit

• Improve functionality and performance

• Personalize your experience

We use cookies for:

• Site performance and security

• Analytics and usage insights

• Marketing personalization and retargeting

• Understanding traffic patterns and engagement

• Improving user experience and content

38.2 Types of Cookies We Use

a. Strictly Necessary Cookies

Required for:

• Core navigation and page loading

• Session integrity and login

• Security and fraud prevention

• Form submissions

These cookies are essential and cannot typically be disabled without affecting Site functionality.

b. Performance & Analytics Cookies

Used to measure:

• Visitor behavior and session flows

• Traffic sources and campaign performance

• Time on page and engagement levels

• Site errors and performance issues

Examples: Google Analytics, HubSpot Analytics.

c. Functional Cookies

Used to:

• Remember user preferences (e.g., language)

• Maintain values in forms

• Provide a more tailored user experience

d. Targeting & Advertising Cookies

Used to:

• Deliver relevant ads and content

• Measure campaign performance

• Build anonymized visitor segments

• Track interactions over multiple sessions

Examples: LinkedIn Insight Tag, Meta Pixel, Google Ads remarketing tags.

38.3 Third-Party Cookies

Third parties may set cookies when you:

• Visit pages with embedded content (videos, forms, widgets)

• Click outbound links to other sites

• Interact with ads or retargeting pixels

• Use integrated tools or third-party widgets

These third parties have their own privacy and cookie policies, which Dataliction does not control.

38.4 How You Can Manage Cookies

You can control or disable cookies through:

• Your browser settings (to block or delete cookies)

• Opt-out tools provided by analytics or advertising providers

• Any cookie consent banner or preferences we make available on the Site

Please note:

• Disabling cookies may reduce Site functionality or limit certain features.

• “Do Not Track” (DNT) signals may not be honored by all services or third parties.

38.5 Changes to This Cookie Policy

We may update this Cookie Policy from time to time. Changes take effect when posted on this page. Continued use of the Site after changes are posted indicates your acceptance of the updated policy.

For questions about this Cookie Policy, contact:
privacy@dataliction.com