Sales growth isn’t luck—it’s process, story, and strategy. In this episode, John and Travis break down how a structured sales process can drive predictable growth. They explore the role of storytelling, relationship-building, and data-driven decision-making throughout the sales journey. With real examples and practical steps, this conversation is a roadmap for aligning your team, improving conversions, and turning prospects into long-term customers. Chapters 02:57 – The Importance of a Scalable Sales Process 05:50 – The Role of Systems in Business Growth 09:04 – Building a Sales Process: Key Steps 11:52 – The Five-Step Sales Process Explained 15:05 – Common Pitfalls in Sales Processes 17:59 – The Intro Call: Setting the Stage 20:47 – The Discovery Call: Understanding Needs 24:06 – The Presentation: Customizing Your Approach 26:58 – Closing the Deal: Final Steps 30:07 – Maintaining Relationships Post-Sale #SalesProcess #Storytelling #BusinessGrowth #DataDrivenDecisions #CustomerRelationships #SalesStrategies #MarketingAlignment #RevenueGrowth #SalesTechniques #DatalictionPodcast

A great board doesn’t just care — they’re invested. 💼 🎯 They want you to win. 📊 But they need accurate, honest, consistent data to help. 📈 Forecasting matters — not just for clarity, but for timing. The sooner they see the need, the sooner they can step in. Set clear goals. Share real data. Tap into their wisdom before you’re off track. #BoardLeadership #Forecasting #BusinessGrowth #Transparency #StrategicSupport

The best boards don’t just oversee — they open doors. 🚪 ✅ Expand your network ✅ Expose your blind spots ✅ Bring outside wisdom in That’s when a board moves from obligation to acceleration. ⚡ #Leadership #BoardroomWisdom #BusinessGrowth #StrategicConnections

One goal doesn’t fit all. I like to set three goals — not one: Board Goal – For vision and investor alignment Company Goal – For focus and execution Sales Goal – For stretch and motivation 🎯 Each audience needs something different. Each goal speaks to a different layer of the business. Clear goals. Clear communication. Aligned outcomes. Who are you setting goals for? #Leadership #GoalSetting #Strategy #SalesGrowth #BoardAlignment #ExecutionMatters

Going up market isn’t just a sales strategy—it’s a shift in how you execute. In this episode, John and Travis explore what it really takes to pursue larger deals, from refining your value proposition to navigating the emotional dynamics of enterprise sales. They dive into the power of upselling, how travel and community shape business perspective, and the key metrics that guide smart growth. Whether you’re in SaaS, services, or another growth-minded business, this conversation will challenge how you think about execution and scale. Chapters 10:38 – Traveling and Its Impact on Perspective 11:05 – Understanding Annual Contract Value (ACV) 12:03 – Strategies for Increasing ACV 16:45 – Key Metrics for Going Up Market 19:57 – Cohort Analysis and Its Importance 24:58 – Evaluating the Decision to Go Up Market 30:08 – Challenges of Enterprise Sales 38:17 – Upselling Opportunities and Growth Strategies #BusinessExecution #Community #Travel #AnnualContractValue #RevenueGrowth #Upselling #EnterpriseSales #Metrics #MarketStrategies #Leadership

Turn education into engagement with online academies. In this episode, John and Travis dive into how training programs and certification tools can boost customer loyalty, improve user experience, and drive smarter sales. From gathering feedback to measuring engagement, they walk through the key steps for building an effective academy. If you’re looking to scale customer value through education, this episode gives you the playbook. Chapters 02:54 – Understanding Online Academies 06:05 – The Value of Training and Certification 08:51 – Gathering Feedback and Metrics 12:06 – The Importance of Education in Sales 14:54 – Engagement Strategies for Customers 18:07 – Practical Steps for Implementing Academies 21:12 – Final Thoughts on Customer Value #OnlineAcademies #CustomerEngagement #Education #SalesTraining #UserExperience #DataDrivenDecisions #Coaching #ValueCreation #RetentionStrategies #MarketingTools

Think you’re not “big enough” to host a user conference? Think again. It doesn’t matter if you’re at $1M or $100M-bringing your customers together in person builds community, deepens loyalty, and sparks new ideas. Even if it means pitching a tent in your parking lot, the impact is real. User conferences aren’t just for the giants. They’re for any business ready to connect, learn, and grow. Sometimes, sounding a little crazy is exactly what your business needs to take the next step. #UserConference #CustomerSuccess #Community #GrowthMindset

There’s something truly special about connecting face-to-face-it’s how real relationships are built. But don’t overlook the power of driving product adoption and highlighting new features. The more customers use your product, the longer they’ll stay-and that’s direct ROI. Remember, your users aren’t living and breathing your product every day like you are. Take every opportunity to showcase what’s new and keep them engaged, whether you’re offering a service, software, or physical product. Strong relationships + engaged users = long-term growth. 🤝✨ #CustomerSuccess #ProductAdoption #FeatureHighlight #Growth