Travis HallMay 26, 20232 minThe Power of Synergy: Cross-Channel Analytics and Multi-Touch Customer InteractionsIn today's multifaceted digital landscape, customers no longer follow a linear path to purchase. They may discover your brand on social...
Travis HallMay 24, 20232 minTurning Numbers into Narratives: Custom Reporting and Dashboards for Subscription BusinessesIn the era of Big Data, having access to data isn't enough. Businesses need to be able to understand and interpret that data effectively...
Travis HallMay 15, 20232 minPredictive Analytics for Proactive Customer Retention and Personalized OffersIn today's competitive business landscape, retaining customers and maintaining their loyalty is more critical than ever. With the vast...
Travis HallMay 12, 20232 minCustomer Lifetime Profitability: A Guide to Prioritizing Resources and Marketing EffortsIn an increasingly competitive business landscape, understanding and optimizing customer lifetime profitability (CLP) is essential for...